Media4Europe Conference: Business Transformation Of News Media – Content Sharing, Data And Stars4Media
October 6th, 2021 | 12:00 PM – 2:20 PM (CET)
The #Media4Europe Conference covers several policy and media infrastructure projects. These initiatives focus on fostering a healthy digital ecosystem, notably upskilling media professionals and embracing AI and Data automation in NEWS Media. As a part of rebalancing the market from GAFA gatekeepers, media competitiveness serves democracy and content disinformation strategy. In line with media sector crises and the EU priorities, Europe’s MediaLab (Fondation EURACTIV) is working on them with different consortia, preparing larger future NEWS programmes.
The Content Sharing Study analyses the feasibility of a European online platform for quality news. The Consortium is led by IDATE DigiWorld and includes experts in law, cross-border media and advertising data.
The strategy study on the media dataspaces will kick-off in October 2021 on behalf of the DG CONNECT. Consortium partners also include PwC (EU Service), University of Leuven and Carsa. Both strategy studies now shed light on funding calls for content and data-sharing platforms.
Media innovations will take center stage during the Media4Europe conference with Stars4Media that supports upskilling of media professionals from 76 media through cross-border projects on media innovation. Stars4Media was a pilot project voted by the European parliament, now implemented by Vrije Universiteit Brussel (VUB), Europe’s MediaLab (Fondation EURACTIV), the European Federation of Journalists (EFJ), and the World Association of News Publishers (WAN-IFRA).
Under the NEWS initiative of the EU’s media and democracy Actional Plan (MAAP) expect a further focus on business and newsroom transformation. Make sure not to miss this discussion converging both media and policy trends!
12:00 – 12:30 Registration & light lunch (at EURACTIV premises)
12:30 – 12:35 Opening speech
12:35 – 12:45 Content Sharing Study
– Presentation of findings and recommendations by Marc Sundermann, Europe’s MediaLab and Jacques Bajon, IDATE
12:45 – 12:55: Keynote speech
– Opening remarks by European Commission Vice-President Věra Jourová
12:55 – 13:40 Highlight session on Industrial Strategy and Data (High Level Panel Discussion) and Q&A
– High-level public session interventions, in person from the EURACTIV studios, moderated by Christophe Leclercq
13:40 – 13:50 Short break
13:50 – 14:20: Stars4Media: presenting Second Edition Macro-themes + discussion with selected beneficiaries
– Moderated by Stephen Fozard, Stars4Media Consortium Partner
14:20 – 14:30 Closing session
Christophe Leclercq, EURACTIV & Europe’s MediaLab (Fondation EURACTIV) Founder
Stephen Fozard, Project Director, Global Alliance for Media Innovation project, WAN-IFRA